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Mike Ashley is now CEO of Sports Direct: 'I feel like I have lost my right arm'

Sep 23, 2016, 11:58 IST

Mike Ashley Sports DirectThomas Colson

Mike Ashley has taken over as CEO of Sports Direct, the embattled discount sports retailer he founded.

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Sports Direct announced on Friday that CEO Dave Forsey resigned on Thursday. The Board has appointed billionaire Ashley to replace him with immediate effect.

Forsey says in a statement: "I have given my entire working life to the Company and in return the Company has given me amazing opportunities and experiences. I wish everyone at Sports Direct well in the future."

Chairman Dr. Keith Hellawell, whose own resignation was recently refused, says in the statement: "I would like to thank Dave for his significant contribution over the last 32 years and during a period of significant growth and change at the Company. On behalf of all the people at Sports Direct I wish him well in his future endeavours."

And Ashley says somewhat bizarrely in the statement: "I feel like I have lost my right arm, but I do hope to have the opportunity to work with Dave again in the future."

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Ashley founded Sports Direct in 1982 and grew it into a multi-billion pound retail empire. He has recently served as executive vice chairman and is still the majority owner.

Sports Direct has been under extreme pressure from the press, MPs, and investors recently. Parliament's influential Business, Innovation, and Skills committee concluded that the chain was run like a "Victorian workhouse" following an investigation. That has led investors to call for sweeping management changes.

However, Ashley, who still owns the majority of shares, has kept long-serving chairman Hellawell in place despite the Dr. not gaining enough independent shareholder support at the recent AGM.

Ashley has asked investors for time to turn around the company, although he has been vague on how long exactly he needs and what would constitute a completed turnaround.

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