Courtesy of Microsoft The gaming room at its new flagship.
- Microsoft will open a store in London on Thursday, its first flagship
retail outlet in Europe. - Business Insider had an early peek around the store before it opens doors to customers.
- The store places a strong emphasis on providing an experience; customers can come and test its latest technology and play Xbox video games.
- Visit Business Insider's homepage for more stories.
Microsoft is officially making its mark on the London retail scene.
On Thursday, the software turned hardware giant will lift the curtain on its Oxford Circus store. It is the company's first flagship retail outlet in Europe.
Business Insider took an early peek around the store. Here's what we found:
Get the latest Microsoft stock price here.