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Microsoft Could Outsource Its Entire Ad Biz To Facebook Or Yahoo [The Brief]

Jul 11, 2013, 18:37 IST

AP/Getty ImagesMicrosoft's Steve Ballmer and Facebok's Mark Zuckerberg.Good morning, Adland. Here's what you need to know today:

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Will Microsoft outsource its advertising to Facebook in its big corporate reorg? Adweek has some informed speculation about the Advertising unit's fate, including the idea that it might outsource advertising to Facebook or Yahoo: "...Microsoft could execute its big reorg, spare advertising, and then begin the process of fully outsourcing ad sales and operations to a company like Yahoo or Facebook. 'That way you could take it off the books and still blunt Google,' said one source. 'We know Zuckerberg would love to help with that.'"

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