Micromax is now eyeing Africa, Middle East, CIS as part of global expansion

Micromax is expanding its operations and is going to target Africa, Middel East and CIS next fiscal. The Indian phone maker is expecting that this global expansion would contribute at least half of company’s total revenue within four years.

Micromax is mulling to replicate the model adopted in Russia, Nepal, Bangladesh and Sri Lanka.

The company's operations from these four countries is likely to make up Rs 1,000 crore in revenue by March 2016.

"We will be entering into markets like Armenia, Kazakhstan and Georgia in the CIS region, we're exploring Saudi Arabia and Iran in the Middle East and cluster of countries in Africa which can allow us to quickly expand," Amit Mathur, senior vice president, international business at Micromax, told ET.

Micromax wants to grow by 50-80% in revenue in 2016-17 through international operations.

As per reports, Micromax sells about 1 million phones a month overseas and in Q3, the company sold about half a million 3G and 4G phones to Megaphone.

Micromax also claimed it was number one in Nepal and was among the top three in Bangladesh and Sri Lanka.

(Image: Indiatimes)