Micromax now helps you compare discounts offered by e-Commerce firms via Scandid, a price comparison startup

Showing confidence in Pune and Silicon Valley based startup Scandid, Micromax has made a strategic investment in this app which helps customers compare prices and get information about discounts offered by Flipkart, Snapdeal, Amazon and hundreds of other e-Commerce stores.

Scandid is a mobile first price comparison and savings discovery platform that let you know about discounts across top e-Commerce as well as local retailers, helping users make informed choices.

The funding from Micromax comes as part of its ongoing investments of up to $20 million dollars in over 20 startups from the starting of this year.

Nearing half a dozen strategic investments, Micromax is strengthening its application services and innovative product offerings, as it looks to develop additional capabilities to fight competition.

Commenting about the development, Micromax co-founder, Rahul Sharma said: "Today users do not want to switch between different apps for shopping, be it online or offline. We have a roadmap to provide integrated services and leverage the mobile as a platform to converge these services. We believe that Scandid has an edge with its offering in the mobile shopping scenario and we will be able to bring value to our customers."

This app makes a comparison about prices across 10 million products from 200 online merchants. Scandid also provides information from local neighbourhood retailers.

Sushil Choudhari, founder of Scandid said: "Scandid's presence on all Micromax smartphones will provide a rich shopping experience to Micromax users out of the box. As m-commerce grows and mobile becomes the key platform to not just shop but also compare to get best deals.”

Micromax's investment will help reach the last mile customer and strengthen the firms’ position as the leading mobile shopping destination.

So far Micromax has invested in ixigo, a mobile travel search and marketplace, consumer cloud provider MiMedia and fitness solutions provider Healthifyme among others.

(Image: Indiatimes)