Micromax, India’s no.1 smartphone manufacturer, has a new CMO

Just two days ago Micromax was in news because it became India’s leading smartphone player. It had toppled over Samsung to win the No.1 race, though Samsung refuted these claims by citing GFk numbers. Well, that’s an old story now. The new story is that the Indian handset manufacturer has a new Chief Marketing Officer. Yes, you heard that right; Micromax Informatics has named Shubhajit Sen as its new CMO.

At Micromax, he will be tasked to focus on leading all marketing efforts for the company acroMicromaxss markets while strengthening the overall brand communication.

Sen replaces Shuvodip Pal, who was appointed as the CMO of Micromax In December 2012. Prior to Micromax, Sen was the Executive Vice President – Marketing of Glaxo Smith Kline Consumer Health Limited for 21 years and served as the key resource to accentuate the successful journey of the company.

So, what new would Sen bring on table? Innovations that have a great impact on people’s lives, says Vineet Taneja, CEO, Micromax Informatics. While commenting on Sen’s appointment he had said, “As Micromax opens a new chapter in its growth trajectory; we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people's lives.”

Commenting on his new role, Sen said, “It is an exciting opportunity for me to lead the marketing efforts for Micromax at a time when the brand is experiencing such a phenomenal transformation. As a marketer, I have always believed in consumer-centricity and Micromax has consistently understood, anticipated and shaped consumer’s expectations of the category better than competition. I look forward to building the Micromax brand philosophy further in its next phase of growth.”

An Economics graduate from SRCC, Delhi University and an MBA from IIM-Ahmedabad, Shubhajit Sen joined GSK in 1992 as a Management Trainee and advanced through the organization to be the Executive Vice President-Marketing, donning various hats through the journey both nationally and globally. He has been the brain behind some of the most successful, award-winning consumer initiatives that have delivered superlative business results.