REUTERS/Laszlo Balogh
Rubber ducks float in the Danube river in the centre of Budapest August 31,2014. Fifty-two thousand rubber ducks wearing sunglasses were dropped during the "The Great Rubber Ducky Race 2014."
It's the colour of sunshine, ripe bananas, and baby ducks.
In business, yellow is used by brands to express happiness, optimism, and friendliness.
If you want to experience the bright colour in full force, Reuters has rounded up a bunch of creative photos that illustrate yellow hues. When you view them all at once, it's almost hypnotising.