Meru Cabs slashes Delhi fares by 25%, criticises Uber and Ola for surge pricing

Criticising the surge pricing policy of rivals Uber and Ola, Mumbai-based Taxi operator Meru Cabs has slashed its fares by 25% in Delhi. It also said that Uber and Ola should not put surge pricing especially during the experimental phase of odd and even scheme.

Meru’s new rates will come into effect from Friday and would run till the mid of May, and which can be extended if response is good. In due course, the offer will be rolled out to other cities as well.

"We have seen a 35% increase in bookings during the current odd-even phase. We want to make the service more attractive to more users and hence have brought down rates," Siddhartha Pahwa, CEO, Meru Cabs said. "We do not see any losses due to this as the lower rates are compensated by a surge in bookings."

As opposed to the rate of Rs 23, the Meru ride will now cost Rs 17.25 per km, while for small cabs, it’s been brought down to Rs 11.25 per km from Rs 15 per km.

Meru Cabs has a fleet of 20,000 cars and operates in 21 cities, making it the largest pan India operator.

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