Finally, the truth unveiled! Men spend more on online shopping than women

It’s been a long-standing perception that women spend more on fashion, so much so that men are almost excused when it comes to fashion shopping. However, the time has come that this this perception be changed.

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A survey of India's top fashion-focused ecommerce platforms has shown that men are bigger spenders on fashion as compared to women.

What men shop includes higher value items than women, so even if the length of their shopping list is less, it makes them surpass women in terms of money spent. Fashion portals like Myntra, Jabong and Abof were a part of this survey, as reported by ET.

"Men shop for higher-value items than women, about 40 per cent higher in footwear and 10 per cent higher in clothing. This is because men are more inclined towards buying branded products compared to women where purchases are higher in non-branded section," a Flipkart spokesperson confirmed.

The reason, one might think, is the convenience of shopping from the comfort of your home, without having to take out time to go to the markets or malls to shop. Another reason could be the increasing trend amongst men to be fashion-conscious.

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