Mike Nudelman / Business Insider
An illustration of Snap co-founder and CTO Bobby Murphy.
CEO Evan Spiegel may be the public face of the newly-rebranded Snap Inc., but it's taken more than his hard work to turn what started as a disappearing message app into a $20 billion media, entertainment, and now camera company.
Since he started Snapchat with co-founder Bobby Murphy in 2011, Spiegel has surrounded himself with a team of deputies who oversee everything from relationships with advertisers and media partners to the company's eventual IPO.
Here are the most important power players who helped Spiegel turn Snapchat into more than just a disappearing fad: