Meet the mysterious billionaire heiress to In-N-Out's fortune
Snyder is the president and sole heiress to In-N-Out, one of the nation's most popular burger chains.
She barely talks to the press, but recently she agreed to sit down with CBS for an interview that aired last week.
When asked why she's so secretive, she told the network, "We don't want to be in the spotlight. We don't want a bunch of attention. It's not about us."
The 33-year-old burger boss will inherit full control of In-N-Out when she turns 35. The chain, which has 304 restaurants in six states, has been valued at $1 billion.
Her inheritance makes her one of the youngest female billionaires in the country, but her wealth has come with a lot of personal losses.
"I ran across the highway," she told the magazine, adding that she knew her would-be kidnappers were suspicious because "they had a van with boarded-up windows."
When asked about her future plans for In-N-Out, Snyder told CBS she would "never" take the company public or franchise its restaurants.