Michelle Phan is YouTube's sweetheart.
Her videos; friendly, relatable, hair, makeup, and general beauty tutorials have earned her millions of subscribers, hundreds of millions of views on her channel's videos, as well as a heap of money from ad revenue.
Along with video game vlogger Pewdiepie and fellow beauty stylist Bethany Mota, Phan is one of the most recognizable YouTube celebrities, and has one of the strongest brands out there.