+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Medium, the publishing platform started by one of Twitter's cofounders 3 years ago, has 25 million users and is worth $400 million

Sep 29, 2015, 01:15 IST

Brad Barket/Getty

Medium, the blogging platform founded by Twitter cofounder Ev Williams, just raised a $57 million round, led by Andreessen Horowitz with "significant participation" from Google Ventures and Greylock Partners, the company announced in a blog post Monday.

Advertisement

Sources tell Recode that the new funding values Medium at $400 million.

Previously, Medium had raised $25 million in a round led by Greylock Partners.

Andy Doyle, Medium's head of operations, says in the company's blog post that 20,000 people are using Medium weekly. Doyle told Recode that that number is 4 times higher than last year. Doyle's post doesn't discuss traffic, or other metrics that may give a sense of Medium's health as a publisher. We do know, though, that Medium said it received 25 million monthly unique visitors as of May.

"At Medium we operate in a fundamentally different way," Doyle says in his blog post. "We don't focus on pageviews, unique visitors, or click metrics. We don't litter the platform with ads that are low quality, high clutter."

Advertisement

In terms of revenue, Medium hasn't disclosed much. In an interview with John Battelle earlier this month, Williams said Medium was starting to look at explore options to generate revenue, such as paywalls and branded content.

This summer, Medium - which has become known for tech and culture blogs like Matter, Backchannel, The Nib, and The Message - announced a change in its direction, moving away from its focus on longform content.

NOW WATCH: Here's everything you need to know about the new Apple TV

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article