McDonald's will once again give away free fast food to athletes at the Winter Olympics
- McDonald's is carrying on its tradition of serving athletes free food at the Olympics.
- The fast-food chain opened two locations in Gangneung, South Korea, for the PyeongChang Winter Olympics, including one restaurant that's shaped like a burger, fries, and a drink.
- Free McDonald's has long been a perk for Olympic athletes, with the fast-food chain being forced to limit orders to 20 items at the 2016 Summer Olympic Games due to intense demand.
McDonald's is yet again serving up free fast food to Olympic athletes in 2018.
The chain recently opened two restaurants in Gangneung, where much of the ice skating and hockey competitions will take place.
The more stunning of the two is what the company described as a "hamburger meal"-shaped restaurant, located at the Gangneung Olympic Park. The restaurant, which holds 160 customers, is in the shape of a burger, fries, and a drink.
McDonald's also opened a location in Gangneung Olympic Village, which will serve free food to all Olympic athletes.
Last year, McDonald's announced that it had ended its 41-year Olympics partnership deal. However, a representative confirmed that the fast-food chain is acting as a domestic sponsor of the 2018 Olympic Winter Games PyeongChang.
As a result, the chain will be able to advertise in Olympics programming in the Republic of Korea, as well as open the two restaurants in Olympic Park and the Olympic Village.
McDonald's has long been a culinary staple for Olympic athletes.
In 2016, at the Summer Olympic Games in Rio de Janeiro, the Olympic Village location was forced to ask athletes to limit their orders to 20 items, as they were gorging themselves on free fast food and slowing down service.
The Future of Retail 2018 by the BI Intelligence Research Team.
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