McDonald's revolutionary restaurant in Hong Kong might reveal the future of the brand
Jonathan GarberMcDonald's in the Wudaokou neighborhood of Beijing.In Hong Kong, you can now visit a McDonald's that is nearly unrecognizable from a traditional location of the burger chain, serving offerings like quinoa, asparagus, and crayfish.
To celebrate McDonald's 40th anniversary in Hong Kong, the burger franchise opened a hyper-modern location called McDonald's Next, reports BrandChannel.
The new location, located in shopping hub Admiralty, takes the chain's Create Your Taste platform to another level of customization. While Create Your Taste allows customers to customize burgers and chicken sandwiches with touchscreen kiosks, McDonald's Next additionally has a customizable salad option, with ingredients such as couscous, quinoa, asparagus, and crayfish.
The location also offers table service after 6 p.m., and is open until 1 a.m.
In the last year, McDonald's has begun testing various concepts and menu items far from the company's traditional reputation as an inexpensive, basic burger-and-fries joint.
McDonald's Canada is opening a McCafe concept shop serving items such as a quinoa edamame mandarin salad, a kale and Brussels sprouts salad, and an apple and brie croissant with honey. Even at traditional McDonald's locations, the company is testing offerings such as sweet potato fries in Texas and table service in Southern California.