+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

McDonald's made 6 major changes that totally turned business around

Oct 24, 2017, 22:51 IST

Facebook/McDonald's

McDonald's has gone from a fast-food chain struggling to capture Americans' attention to an industry leader.

Advertisement

On Tuesday, the fast-food chain reported sales at stores in the US open for at least one year rose 4.1%. Analysts had forecast 3.4% growth.

This is the third quarter in a row that McDonald's US comparable sales have grown, and the ninth quarter of global comparable sales growth for the chain. Over the last two years, same-store sales have increased 5.4% in the US, according to UBS.

"We're building a better McDonald's and winning back customers with great tasting food, compelling value, and an enhanced experience," CEO Steve Easterbrook said in a call with investors on Tuesday.

It's a stark improvement for the fast-food icon, which struggled to substantially grow sales in the US for years. Here's how McDonald's turned business around - plus its game plan to continue growing sales.

Advertisement

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article