scorecard
  1. Home
  2. Retail
  3. McDonald's is losing American customers

McDonald's is losing American customers

Hayley Peterson   

McDonald's is losing American customers
Retail1 min read

McDonald's

Flickr/Kieran Clarke

McDonald's US sales plunged 4% in February, erasing last month's slight increase.

The decline was steeper than the .7% drop that Wall Street had expected for US same-store sales. Overall, global same-store sales declined 1.8% in February.

"McDonald's current performance reflects the urgent need to evolve with today's consumers, reset strategic priorities and restore business momentum," the company said in a statement Monday. "The goal going forward is to be a true destination of choice around the world and reassert McDonald's as a modern, progressive burger company."

McDonald's has been battling traffic declines in the US and a health scare related to one of its meat suppliers in China.

As part of its effort to reverse declines, the company recently replaced its CEO and announced that it would stop using chicken raised with antibiotics.

NOW WATCH: 14 things you didn't know your iPhone headphones could do

READ MORE ARTICLES ON


Advertisement

Advertisement