McDonald's is fixing its biggest problem with all-day breakfast at more than 1,000 locations
Hollis JohnsonMcDonald's is responding to customers' complaints that the chain's all-day breakfast menu is too limited.
The fast-food giant is adding the McGriddle to the all-day menu at another 1,000 locations, in addition to the extended all-day breakfast menu tests in the Tulsa, Oklahoma area and parts of North Carolina's Triad region, reports the Associated Press.
A McDonald's spokesperson told the Associated Press that select locations in Alabama, Georgia, Louisiana, Mississippi and South Carolina will begin serving the McGriddle all day next week.
Adding the much-loved McGriddle to the all-day breakfast menu would help fix customers' No. 1 issue with McDonald's all-day breakfast: it doesn't include many of their breakfast favorites.
Currently, most locations offer a limited breakfast menu all day, serving either McMuffins or biscuit breakfast sandwiches based on regional preferences. McGriddles and bagels are not on the national all-day menu.
"Many customers are frustrated about the limited menu," one franchisee wrote in response to a recent survey by Nomura analyst Mark Kalinowski. "I am in a McMuffin market that was almost evenly split, and I have customers furious that they cannot get biscuits. They feel that it is a sham or false advertising."
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Another franchisee complained about "explaining to irate customers why the breakfast menu is so limited."
McDonald's hasn't previously included the McGriddle and other breakfast items on the all-day breakfast menu due to potential kitchen complications. According to some franchisees and employees, all-day breakfast has already created more work and resulted in over-crowding in kitchens, due to new equipment.
However, when it comes to sales, all-day breakfast is paying off big for the fast-food chain. McDonald's same-store sales in the US grew 5.7% in the most recent quarter, thanks in large part to the success of all-day breakfast.