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McDonald's has unveiled its restaurant of the future

Hollis JohnsonAug 6, 2015, 00:24 IST

Hollis Johnson/Business Insider

McDonald's was once the undisputed king of fast food.

But with sales falling, franchisees reporting gloomy outlooks and popular "fast-casual" chains like Shake Shack and Chipotle chipping away at its fast food throne, McDonald's has seen better days.

A recently renovated McDonald's in New York City may be the first concrete glimpse of the company's extensive turnaround plan.

The Midtown location, which opened this week, boasts the city's first "Create Your Taste" kiosks. The company boasts you can craft the "burger of your dreams."

Having grown up eating at McDonald's, I was curious to see how the chain was approaching the changing market. And from what I found, the brand has a bright future ahead.