Kristina Bakrevski
Kristina Bakrevski's photos of writer David Sikorski in a mock engagement photo montage with a burrito went viral last month after they were published in BuzzFeed, then picked up in other news outlets such as The Huffington Post and People.
On August 3 McDonald's launched a Twitter marketing campaign for McDonald's $2.50 double cheeseburger combo deal. Not only did they carry a mock engagement theme, but the photos strongly resembled Bakrevski and Sikorski's montage.
McDonald's sent this statement to Adweek: "This shouldn't have happened and, with our agency partner, we're working to find out how it did. We're reaching out to David Sikorski and Kristina Bakrevski. We apologize to them, their fans and ours."
McDonald's has now removed the five images from its Twitter feed.
Sikorski told Business Insider on Thursday that he had contacted a licensing lawyer and is exploring taking legal action against McDonald's.
Here's one of Sikorski and Bakrevski's original images.
Kristina Bakrevski
And here's one of McDonald's images.
McDonald's
Another image from the viral photo montage.
Kristina Bakrevski
McDonald's tweet looked very similar.
McDonald's
Another of the original photos.
Kristina Bakrevski
McDonald's also photographed a mock engagement on a park bench.
McDonald's