Good morning, AdLand. Here's what you need to know today:
Two and a half years since his conception and
Bacardi started a $130 million media agency review.
The IAB demystifies social data in its latest report.
72andSunny released this trailer for Call of Duty: Black Ops II Revolution.
Global digital management consultancy the 614 Group brought on Julia Smith and Eric Urdahl as partners. Smith is a London-based independent digital consultant and Urdahl is a strategy consultant at the German company BEWEB.
Here's how New Balance's social media strategy has evolved over time.
Robert Boucher, previously a director of creative technology at BLT & Associates, is now the director of digital delivery and technology at David&Goliath.
Previously on Business Insider
- New Ads For Las Vegas Mock Straight People's Lack Of Style
- The 3 Worst Super Bowl Ads Ever
- Meet The Clients Of The Ugly Models Agency
- Amazon's Brand New Ad Business Is Already Massive
- Here's That 'Racist' Starbucks Spoof Ad By SNL
- Coca-Cola Just Revealed Its Incredibly Social Super Bowl Ad
- Skechers Ditched Its Adorable Racing French Bull Dog In Its New Super Bowl Ad For This