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MAYER: 'We Need To Start A Chain Reaction'

Owen ThomasJan 29, 2013, 04:15 IST

Wikimedia/US NavyWe now know Yahoo's mission under CEO Marissa Mayer, which is serving up users a personalized version of the Web.

Now, in Yahoo's fourth-quarter earnings call, she explained her strategy for making that happen.

"We need to start a chain reaction," she says.

First, build great products.

Great products will get user adoption.

Users will drive advertising revenues.

Those products—about a dozen, according to Mayer, are ones that will be "daily digital habits."