Jain, who has over a decade of experience, has also worked at Mu Sigma Business solutions, Advanta Corp and Capital One before his stint with Zoomcar, where he led the products and analytics, and digital marketing functions.
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"At Snapdeal, Mayank will be leading user growth strategy and focus on harnessing the value of analytics to build a high-performing growth strategy," said a release from Snapdeal.
It added that Jain will be don an important part in building a road map for their vision to achieve 20 million daily transacting users in coming five years.
"Mayank brings on board a rich understanding of using analytics for growth. As we are working towards our vision of 20 million daily transacting users, I am sure he will add tremendous value and further fuel our growth," Snapdeal co-founder Rohit Bansal said.
"Analytics will play a key role in shaping this ecosystem and I look forward to making a significant contribution towards this goal," Jain was quoted saying.
Earlier this week, Snapdeal had appointed former Hindustan Unilever Brand Director Kanika Kalra as VP marketing, another addition to its ever-growing upper management.
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