Maruti to launch 100 exclusive NEXA showrooms in FY16

Hundred exclusive NEXA showrooms would be launched soon across the country this financial year, said a senior official.

"NEXA provides a new experience of hospitality from Maruti Suzuki. Currently, we have 35 NEXA Premium showrooms operational in different cities and the numbers are expected to go beyond 100 outlets by the end of this financial year," senior Vice President (New channel) Marketing & Sales Maruti Suzuki Partho Banerjee said at the launch of MSIL's premium crossover vehicle S-Cross.

NEXA, Maruti's new premium sales channel, would go beyond selling premium cars in a bid to transform the company from "budget car manufacturers" to a crucial player in the premium car market in India,

Kolkata has one NEXA showroom at Chetla while another will come up at Park Street this month end, he said.

Incidentally, the company has recruited around 1100 "relationship managers" who would manage these NEXA showrooms.

"All you would need to do is contact just one of them for all your needs and problems.MSIL promises high-level pampering of the customers with the new digital experience," Banerjee said.

S-Cross is the first car to be sold under NEXA. Several new models would likely be added to both channels as part of the Company's medium term goal of 2 million annual sales by 2020.

(Image credits: Indiatimes)