Maruti Suzuki’s YRA model to be sold at its Nexa outlets

Maruti Suzuki will come up with another premium compact car, named YRA, via the company's top-end retail outlets Nexa.

Sources told TOI that the company plans to quickly beef up offerings at Nexa as it looks to expand the premium retail format to attract new-age buyers.

"The idea is to have a fuller portfolio so that walk-ins are on the rise," a company official told the leading daily.

Using Nexa, the company plans to sell cars that will not bear the Maruti logo for the first time in over three decades of Indian subsidiary's existence. The Maruti Suzuki name will only appear at the exterior of the dealership.

Moreover, S-Cross, the first car from the retail outlet, will be introduced on August 5.

The retail outlets will be totally different from a conventional Maruti dealership, said RS Kalsi, Maruti Suzuki's sales and marketing head.

According to the company, it will have 35-40 Nexa outlets by then. "By year-end, we plan to have around 100 Nexa outlets across major towns and cities," said Kenichi Ayukawa, Maruti Suzuki MD and CEO.

At Nexa, sales executives will carry Apple i-Pads and present different aspects of a car on specialized electronic panels.

(Image: Indiatimes)