Maruti no longer King of hatchbacks

Maruti Suzuki, the go-to hatchback brand in the country announced recently that in the last two years its revenue growth is primarily being driven by super compact and mid-size cars

Contrary to public perception, the company’s mini segment, which includes popular models like Alto and Wagon R, accounts for a mere 18.7% of its revenues in the first half of 2016. This is in sharp contrast to the 22.6% share of revenues in fiscal 2014.

The super compact segment's share shot up from 1 to 2.9% while the mid-size segment's share went up from 0.6 to 5.6% as reveal numbers market analysts shared with ET. Maruti declined to comment specifically on the figures.

However, Maruti’s chairman RC Bhargava says the trend is a reflection of the market. It is a big deal for the company which introduced India's first small, city car in 1983. Will the company now shift focus on high-end cars? The recent launches of Ciaz , Ertiga, S Cross, and more recently Baleno seems to suggest just that.

Image credit: Indiatimes