The offer is good enough that Brody has already resigned his position at AOL, Kara Swisher reports and AOL confirms.
Here's the problem: Brody signed an non-compete agreement with AOL.
Yahoo's solution, according to Swisher: Pay Brody to not work for the next year.
Yahoo does need a head of sales very badly.
Since
Mayer does not care much about salesmanship. Meanwhile, former colleagues say her COO, Henrique De Castro, isn't much of a people person.
We're hearing whispers that display advertising sales were off in the first quarter.
Because the Yahoo offer was so big, AOL did not make a counter-offer to keep Brody, Swisher says.
The poaching comes at a bad time for AOL.
Just two months ago, AOL re-organized the entire company around three main businesses, and Brody's Ad.com was one of them.