Male Startup Founders Think Your Vagina Should Smell Like A Peach

Two startup founders, both men, are previewing plans "for a new pro-biotic supplement that will enable women to change the way their vaginas smell," according to Inc. Magazine.

Austen Heinz and Gilad Gome, who each have their own individual biotech startups, joined together to create Sweet Peach, which encourages the idea of bio-hacking to "alter the code" of our own bodies.

Nitasha Tiku of Valleywag points out that there's no clear reasoning behind why vaginas were targeted for change, but that "having sex organs that smell like fruit might help women better connect with their bodies, as though the way they smell pre-hacked is a malodorous barrier to body acceptance."

Inc. Magazine reports:

Sweet Peach will have practical benefits, like preventing yeast infections and other health problems caused by microorganisms, Heinz said in his presentation. But the ambition behind it is a loftier one.

"The idea is personal empowerment," he said. "All your smells are not human. They're produced by the creatures that live on you."

Sweet Peach is also working with Petomics, which will "hack" dogs and cats' feces, making them smell like bananas. The company is also experiencing pushback as they crowdfund for their venture, citing that they were banned from Kickstarter. They are now raising money on Tilt.