Major boost to ‘Make in India’! Gionee set to manufatcure all its phones here

Gionee, the Chinese smartphone maker from Guangdong, has decided to start manufacturing all its phones in India, so that it cam double its revenue and market share from the Indian market.

The smartphone maker has given itself a timeline till the end of next fiscal, in which it would be looking at a minimum of 50% growth in volume sales.

Also read: Gionee launches selfie-focused A1 smartphone in India

The company also plans to enter into the top five positions in the smartphone market this year, and six to seven new phones would be launched to achieve this purpose. The phones would be priced between Rs 8,000 and Rs 25,000.

"We are expecting to achieve revenue little in excess of Rs 4,000 crore for the year ending March 2016, and looking to do Rs 10,000 crore in next financial year," Arvind Vohra, MD of Gionee India, told ET. "We want to double our market share and production, and from this month onwards, all phones are being made in India," he added.

While the company had already started making phones in India, it was still importing around 40% of its products as of September last year.

To assist in the new manufacturing process, a new manufacturing unit will be set up in Haryana, for which Rs 500 crore will be invested to make sure that there is increased capacity in the plant by the time it is functional, which is planned in the next two years.

Talking of marketing strategies, Gionee has signed two popular faces, Virat Kohli and Alia Bhatt, as its brand ambassadors. It would also be depending upon the upcoming season of the Indian Premier League for advertising, sponsoring Kolkata Knight Riders.

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(Image source: Bollyworm)