Mahindra Retail appoints Parvinder Singh to lead Omni Channel

Parvinder Singh has been appointed as the Chief Omni Channel Officer with effect from December 1, announced Mahindra Retail today.

The company also said Sanjay Nadkarni, CEO, Mahindra Internet Commerce Private Limited (MICPL), which operates the BabyOye e-commerce vertical, would transition from his current role to a Director on the Board of the company

"The appointment of Parvinder as Chief Omni Channel Officer is another major step in our continuing journey towards building a robust and differentiated business. We are very optimistic about this journey," said Mahindra Retail CEO Prakash Wakankar.

Singh will be responsible for positioning the BabyOye brand as a differentiated and true omni channel player in the maternity and baby-care business, Mahindra Retail said in a statement.

Singh had previously worked with organisations like Hindustan Lever, Coca-Cola, Standard Chartered Bank and the National Bank of Dubai (NBD) in the UAE and is an alumnus of IIM Ahmedabad.

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