Flipkart claims Mahindra & Mahindra have received an awesome response after it launched the new KUV100 on Flipkart last month. The Indian SUV manufacturer and Flipkart joined hands to allow online bookings as per the promised delivery date on
Mahindra recorded over 21000 bookings within a month of the Flipkart launch. Around 45% percent of the bookings on Flipkart came from the top 5 cities. Flipkart had launched automobiles as a category back in January 2016.
Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra said, “This massive response reaffirms our belief in the growing online market in India. Our association with Flipkart has helped us enlarge our reach and respond better to the growing demand of our customers across the country.”
India is expected to become the 3rd largest automobile market in 2016, expected to be worth US$145 billion.
Targeted at the youth and first time car buyers, the KUV100 is expected to take on the likes of the Ford EcoSport and Tata Nexon.
In case you didn’t know, here’s how it looks.
Image credit: Indiatimes