The Friday morning
"The trust of our consumers and the safety of our products is our first priority," the group said in a press statement.
"Unfortunately, recent developments and unfounded concerns about the product have led to an
Putting Maggi off the market isn’t enough for Nestle. The Swiss company has asked the local executives in India not to talk publicly about developments. Sources have confirmed The Economic Times, They have been told not to engage directly with stakeholders, trade partners, dealers and distributors without approval. "Any engagement needs to be approved and vetted by the company's legal team only," said one of the officials mentioned above.
"India is an emotional country... the reaction to this issue can't be clinical or detached, which is how it is coming across so far,"
"This was the fastest growing segment for Nestle over the past few years and was reporting positive volume growth compared to the decline reported by the company's other business segments," Abneesh Roy,
Reviving the brand will involve investing heavily in communications. "Legal costs/promotions will also inch up, which will take a toll on margins," Roy added.
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