Maggi will be back in December!

Nestle India has sent fresh samples of Maggi noodles for testing as it resumed production of Maggi recently. This means the instant 2-minute noodles will be back on sale December onwards.

The Bombay High Court recently had directed Nestle India to also get fresh samples of Maggi noodles tested by the labs and once they get the approval, Maggi will be back with new packaging, instructions and old taste.

Production of Maggi noodles has, reportedly, resumed in Karnataka, Punjab and Goa.

Maggi noodles was banned in India in June after MSG and excess content of lead was found in the packets.

This dented the image and revenue sales of Nestle India as Maggi used to be its biggest brand, accounting for about 30% of sales at the company.

However, it is expected that Nestle India’s Maggi will recover the losses. The company has started rigorous advertising for Maggi's return.

Edelweiss in a note stated "We appreciate the company's effort to up the ante on advertising and promotions, but this will depress margins in the coming quarters. We believe Nestle is unlikely to garner the earlier 70% share of the noodle pie.”

(Image: Indiatimes)