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Macy's just spent millions to build a 'millennial floor' - here's what it's like to shop there

Marina NazarioSep 29, 2015, 02:18 IST

Marina Nazario/Business Insider

Macy's wants to win over millennials.

The brand just opened "One Below," a 53,000 square-foot basement in its New York City Herald Square flagship that Women's Wear Daily calls a "millennial floor."

Selfies, printable jewelry, watch engraving, jean embroidery and a blowout bar are just a few things Macy's thinks millennials want.

We visited the site to see for ourselves.