Getty
Tamara Mellon, co-founder and chief creative officer of luxury footwear brand Tamara Mellon and co-founder of Jimmy Cho.
- Tamara Mellon is the co-founder of Jimmy Choo who later launched her eponymous footwear company as an e-commerce site.
- Kara Goldin is the mastermind behind Hint Water whose digital sales have grown to almost 40% of her business.
- Mellon, Goldin, and four other successful e-commerce experts have given their best tips on what it takes to build an online company that stands the test of time, including embracing the 'Unicorn Principle,' selling a quality product, and reading your company's reviews.
- Visit Business Insider's homepage for more stories.
E-commerce is one of today's most buzzworthy industries, with countless solopreneurs claiming overnight success. These Advisors in The Oracles, as well boss ladies Tamara Mellon, who launched her eponymous footwear company as an e-commerce site, and Hint Water mastermind Kara Goldin, whose digital sales have grown to almost 40% of her business, share what it takes to build an online company that stands the test of time.