Stop it! Everyone stop it right now!
For those still unfamiliar with what happened with the apparel retailer, Lululemon has pulled from its shelves a large number of black luon yoga pants, which had been deemed too see-through.
Granted, it was bound to happen, considering the nature of the story at hand.
But we're seeing a deluge of yoga pants puns, the likes of which mankind has never seen.
Look at all these headlines:
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"Lululemon stock drops as yoga pants expose problems" — Reuters
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"Yoga-Pants Supplier Says Lululemon Stretches Truth" — The Wall Street Journal
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"Sheer Lululemon pants would sell, say cheeky observers" — CBC
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"Yoga Pants Reveal Lululemon Shortcomings" — The Financial Times
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"See-through pants? How Lululemon became the butt of the Internet’s
jokes " — The Globe and Mail -
"It's clear to see: Yoga pants were too sheer" — The Columbus Dispatch
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"I See London, I See France: Lululemon Wears Crisis Well" — MarketingDaily
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"Lululemon yoga pant recall sheer comfort for cheaper brands" — The Lantern
Yuk yuk! Once you delve into those articles and many others, you realize how rampant the puns are:
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"Another problem like this could leave the company with a lasting (ahem) bum rap." — Jena McGregor at The Washington Post
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“It is clear from the disclosed information that [Lululemon] has not yet gotten to the bottom of the problem (pun intended).” — Faye Landes, analyst at Cowen & Co, to The Financial Times
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"Are these see-through pants a cover-up for falling revenue? — Amanda Holpuch at The Guardian
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"The company's profits are going downward, dog." — Robin Abcarian at the Los Angeles Times
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"Investors usually like transparency. But not in this case." — Anne D'Innocenzio and Michelle Chapman at the Associated Press
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"And just like that, shareholders ran to cover their own bottom (lines, that is)" — Lydia Dishman at Forbes
Of course, the Twitter-folk would never have allowed themselves to be left behind for yoga-punmageddon:
See-through #Lululemon pants headline suggestion: Sheer Madness!
— Steve Adams (@SteveAdamsWpg) March 19, 2013
No company has embraced transparency quite like Lulumon.
— Adam L. Penenberg (@Penenberg) March 19, 2013
Unwanted exposure for Lululemon cbc.sh/2RTwJWM
— Leo Cheng (@lchungkan) March 20, 2013
I "recall" when Lululemon was nonexistent and the Italian Stallion ate raw eggs and jogged the Philly dawn in thick baggy cotton MAN sweats!
— Robert Buscemi (@RobertBuscemi) March 20, 2013
Flaw or transparent marketing genius? >> See-through yoga pants a pain for Lululemon bo.st/11fhoQG via @bostondotcom
— John R. Dykstra (@John_R_Dykstra) March 20, 2013
Yoga outfitter Lululemon has found itself in a compromising position. ow.ly/jfONi fb.me/1BWFJB9gE
— The PR Verdict (@ThePRVerdict) March 20, 2013
Yes, we see right through your silly puns.