Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Lululemon Has A Monopoly On 'Anti-Stink' Clothing Now

Ashley LutzSep 12, 2013, 21:01 IST

lululemon on FlickrLululemon now has a monopoly on "anti-stink" fabric.

The brand has a deal to be the exclusive retailer for X-STATIC antimicrobal technology from Noble Biomaterials, reports Saabira Chaudhuri at the Wall Street Journal.

The technology has been used in the brand's Silverescent fabrics since 2005, the company said.

In the past, Nike and Adidas have sold workout clothing with X-STATIC technology.

The special fabric is woven with silver. When the wearer sweats, the silver oxidizes, eliminating odors, according to X-STATIC's website.

Lululemon shares are crashing after the company cut its forecast today.