+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Lululemon Fanatics Fly Across The Country To Save A Few Bucks On Yoga Pants

Feb 2, 2013, 05:24 IST

lululemon / FlickrLululemon almost never discounts its merchandise.

Advertisement

So when its $98 stretch pants go on sale, fans go crazy.

Carylye Wisel at The Cut braved Lululemon's warehouse sale in New Jersey and wrote about the experience.

Wisel took a 5:30 a.m. train from New York City to the sale, where she met other Lululemon enthusiasts.

Once there, she found long lines, security guards, and people who had flown across the country for the event.

Advertisement

"(One woman) chimes in with war stories from Chicago's Lululemon Warehouse Sale (much crazier than this)," Wisel writes. "Turns out she and her friends booked a flight to New York the second they heard Long Island would be hosting this year's sale, and flew in specifically for it."

The woman told Wisel that she got to New Jersey with just two hours to spare and booked a hotel room across the street from the sale.

The sale included $55 pants--a deep discount from the usual $98.

Still, it's not difficult to see why Lululemon customers are among the most fanatical in retail.

DON'T MISS: Sneaky Ways Retailers Track Your Every Move >

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article