Lululemon Enrages Buffalo Sports Fans By Commemorating Their Most Agonizing Losses In History

Hayley PetersonOct 16, 2014, 20:05 IST

Residents of Buffalo, New York were offended this week by a local Lululemon store's commemoration of two of their most agonizing sports losses in history.

The store installed a mosaic in the floor that reads: "Wide Right" and "No Goal."

"That's a jab-in-the-gut reference to the two darkest moments in the city's sports history: Bills kicker Scott Norwood's potential Super Bowl-winning field goal kick sailing wide right in 1991, and the Sabres' 1999 loss of the Stanley Cup when the Dallas Stars' Brett Hull appeared to have a skate in the crease when scoring the Cup-winning goal," writes Yahoo News' Jay Busbee.

Local sports fans were outraged.

The company has since apologized and covered up the mosaic with a black floor mat. "We have heard your feedback and we are sorry," the store manager wrote in a post to Facebook. "We strive to make our stores a welcoming place for the entire community and our goal was and is to represent Buffalo as the proud and passionate sports town that we are. We get that our entrance floor mosaic didn't land well, and we are going to make it right. We have covered up the mosaic and are having it removed." This isn't the first time that Lululemon has ignited outrage for its store displays. Last year, one of its Dallas stores posted a sign appearing to mock a charity that helps battered women.

"We do partners yoga, not partners card," the sign read, referring to the Family Place charity's "Partners Card," which costs $70 and offers deep discounts at 750 area stores - not including Lululemon - to help raise money for women's' shelters.

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Lululemon Enrages Buffalo Sports Fans By Commemorating Their Most Agonizing Losses In History