Lulu Founder Explains Why It's OK For Women To Rate Men On Her App (Even Though They'd Scream If The Tables Turned)

Lulu is a Facebook app available only to female users, who can rate their ex-boyfriends, male friends and strangers in secret. CEO and founder Alexandra Chong shared with us at Business Insider's Startup 2013 how her company came about, and what happens when guys try to hack their way into the app and find out their rating score. Click for sound.

Produced by Kamelia Angelova, Alana Kakoyiannis and Will Wei