Lucky Strike, the venerable cigarette brand that took on a new fictional life inside Mad Men as Sterling Cooper's main client, has experimented with a redesign in Germany.
The move will shock logo-watchers, as the iconic target of Lucky Strike has taken on a vintage hipster cool in recent years.
Here's a side-by-side of old and new, from the German design web site Designtagebuch:
Lucky Strike
The work was done by G2 Germany, according to Brand New.
Here's how the packaging will look (the health warning is a government requirement, not part of the design):
G2 / Lucky Strike
Go to Designtagebuch for a complete breakdown.