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Love checking beautiful houses on the internet? Renomania is for you

Love checking
beautiful houses on the internet? Renomania is for you
Thelife2 min read

Zomato is such a saviour! You feel hungry, pick up your phone and order food in a few seconds. Your favourite Risotto and Sole fillet sautéed in red wine arrives at your doorstep. It’s damn simple!

Just imagine if something similar would have existed for your home decor. People who love interiors would unanimously admit that we love surfing the internet for beautiful houses, interior and the bathrooms. You dream to own something similar. But you aren’t sure where to find that. You want to revamp your home just as shown on the photos, but either your don’t find proper experts or you don’t know how much would that cost.

Worry no more for Renomania is here.

Renomania is India's fastest growing Home Decor start-up that helps homeowners discover a million new ways to make their homes more beautiful. It is not a usual transaction website but a discovery platform that helps homeowners find the right products, looks and professionals for their homes. They help a homeowner in every step of home designing and building- from ideas to choosing the right professional to buying products. It’s not without any reason it is called the Zomato of home decor.

A brainchild of Ritu and Navneet Malhotra, Renomania has been bootstrapped with investments put in by the co-founders. While they have received angel funding from
Sundeep Malhotra, founder and ex-CEO of Homeshop18, the one-year-old portal is in talks with PE and VC firms and are looking to raise a funding of up to US$ 5 million.

So how is it different from Urban Ladder or Urban Clap?
While the first one deals in furniture, home decor accessories, the second one helps you to call home the experts to make your home look pretty.

Renomania is not a usual transactional website. Most other players in the home sector are in the transaction space or in the home service space. These platforms are transaction oriented. “We are into the business of selling ideas. It is a community of homeowners and professionals where they can easily discover each other and interact. Renomania completes the entire journey of a homeowner, from conceptualising ideas to finding professionals to discovering and buying products,” said Navneet.

Competitors in the market
Most of the players in the home decor domain are e-commerce platforms. Renomania however, is not limited to that. “We are into the business of ideas. Renomania is a Home-interior content discovery platform built on top of a strong community of market influencers. Together creating a unique inspiration driven shopping experience. The only other players in this space are Houzify and Houzz,” Ritu told Business Insider.

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