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Lots Of People Believe Marissa Mayer's Search Expertise Saved Yahoo From An Otherwise Lousy Quarter

Apr 16, 2013, 23:48 IST

Stephen Lam, ReutersYahoo reports Q1 earnings later today.

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Analyst Doug Anmuth summed up what we've been hearing from people chatty with Yahoo employees: "Overall, we look for possible Search upside to offset possible softness in Display."

People we've been talking to say they believe Yahoo's brand advertising revenues will be off because…

  • Yahoo's sales organization is, at the moment, in some disarray.
  • Engagement is down.

Meanwhile, everyone believes that Yahoo search revenues will show healthy growth because Yahoo CEO Marissa Mayer is the person who designed the Google.com user-interface, and surely she must know how to milk Yahoo.com for more search revenues.

We'll find out if Anmuth and sources are right, later today.

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Come back to SAI around 4pm for earnings.

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