The agreement came after Procter & Gamble, which makes the rival Cover Girl brand, claimed the ads were misleading.
It's yet another shot in the war against Photoshop in fashion and beauty advertising. For the last couple of years, the cultural tide has turned against unbelievable depictions of models and looks that can only be achieved with digital retouching on a computer.
In the U.S., the NAD begun banning Photoshopped ads back in 2011.
L'Oreal took down ads for its Maybelline Volum' Express line even though they carried a disclaimer that said, “Lashes were enhanced in post-production,” according to the National
P&G brought the complaint after it lost a challenge over a Cover Girl ad featuring Taylor Swift back in 2011.
We've collected some ads from the axed campaigns after the jump.