Look who's going bullish in the enterprise segment? Samsung

Right when we thought Samsung would bring in some new innovations in the mobile phone segments, we got the news that they are eyeing the enterprise space now. The news was revealed yesterday, by Anuj Jain, Senior Vice President, Enterprise Business, Samsung India Electronics. He said, “In 2015, Samsung will continue to achieve positive growth for the enterprise division, by providing our customers with innovative products and solutions that will help them discover a world of possibilities for their businesses.”


This sudden shift in priorities (of shifting to enterprise segment) has nothing to do with the recent reports that claimed Samsung as the number 2 in the smartphone segment in India—the company refuted the claims by citing Gfk numbers and the opinions are still divided. “What really compelled us to get aggressive in the enterprise business is the ‘demand’ and ‘opportunity’ that exists in this market,” revealed Anuj in an exclusive interview with Business Insider, India. Sukesh Jain, Vice President—Enterprise Business further spruced up the information by sharing the numbers they aim to achieve in this segment. He told BI India that, “Samsung, as an organization, has taken on an objective that by 2020, 30% of our businesses globally should be enterprise business by 2020. And we aim to achieve the same growth in the Indian market as well by delivering efficient and robust solutions for businesses.”

Shifting priorities coz…
Now, this target for Samsung, which is primarily a ‘consumer-focused’ organization for most of us, brings in an interesting twist for the consumers and a ‘big’ challenge for the company itself. How would they do it? Will they run campaigns? Will they strategize new plans to achieve the milestone they have set for themselves? What we could gather from the interaction we have had with Samsung’s Enterprise Division heads, Anuj and Sukesh, it seems they are still planning their strategy for the game. Three pivots they have zeroed on to expand their enterprise business are: their salesforce, wide distribution network and the vast experience they have in the product & solution space. “The idea is to utilize the entire product range we have to build an ecosystem which organizations can leverage to turn on their business,” explained Sukesh.

Mini-goals devised for big results
At yesterday's event, Samsung made it clear that it will leave no stone unturned to achieve the milestone they have set for 2020 by announcing a slew of products in the enterprise category. While on one hand they introduced Galaxy Tab Active, a ruggedized tablet developed for business environment with productivity enhancing functionalities and reinforced security), on the other hand they have introduced Signage TVs, using which organizations can divide the display screen in multiple sections and show from promotional banners to menus in a stress-free and convenient way.

made us more curious to know what would be Samsung’s key focus industry segments, and Sukesh shared an interesting statement with us. “Education, Government and banking would be our top three areas, and they would constitute 50% of the enterprise business that we would like to do.”

For this, Samsung is also planning to build products that can simplify banking, revolutionize education and streamline the government’s digital initiatives. But only time will tell, how far Samsung would reach with its plans.


(Image: www.mpull.com)