AP Photo/Jae C. Hong
Lonzo Ball's relationship with the Big Baller Brand is over.
- Lonzo Ball's relationship with Big Baller Brand appears to be ending, with the Los Angeles Lakers guard scrubbing any mention of the brand from his social media accounts and covering up his tattoo of the brand logo.
- Ball's erasure of the company comes after ESPN reported that Big Baller Brand co-founder Alan Foster could not account for $1.5 million that was missing.
- The future of the company is uncertain, but it appears Ball might already have his next sponsor lined up.
Lonzo Ball's relationship with the Big Baller Brand appears to have come to an end.
On Tuesday, tattoo artist Herchell Carrasco posted a picture that showed Ball covering up the Big Baller Brand logo on his arm with a pair of dice.
"Covered up 'BBB' Tattoo Today," Carrasco wrote in the caption. "Roll with the Winners 🏆 @Zo"
The move is just the latest in a series of decisions Ball has made to distance himself from the "BBB" brand since ESPN's Ramona Shelburne and Paula Lavigne report regarding co-founder Alan Foster.
Ball told ESPN that he believed Foster "used his access to my business and personal finances to enrich himself. As a result, I have decided to sever all ties with Alan, effective immediately."
Foster owns 16.3% of Big Baller Brand, but it looks as though the severing of ties extends to the brand that Ball's father made famous.
According to the ESPN report, concerns about Foster arose after Lonzo's financial adviser could not account for $1.5 million while preparing Ball's taxes.
Foster was an important part of the creation of Big Baller Brand, with LaVar crediting him with the idea to create the lifestyle company centered around his sons rather than steer Lonzo towards a traditional contract with the likes of Nike or Adidas.
Now, it appears he is out of the picture. In addition to covering up his tattoo, Lonzo has scrubbed any reference to the brand from his social media accounts.
It is unclear what will become of Big Baller Brand as an entity as Lonzo still owns 51% of the company.
Ball has already dropped hints on Instagram that his next deal will be with Nike.
In 2017, it was reported that multiple shoe brands were prepared to offer Ball a $10 million deal, only for LaVar to turn them down with the goal of pursuing Big Baller Brand.
Now that BBB appears to be behind Ball, he appears to be free to pursue those offers once again.
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