Local Businesses Are Excited About Foursquare Ads
Oct 15, 2013, 17:37 IST
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Foursquare has opened its advertising platform to all small businesses (approximately 1.5 million across the country use the check-in service).
Advertisers will be able create their own promotions from an ads dashboard. Targeting users who are near a local store will make the ads particularly intriguing to brands with brick-and-mortar shops.
Brands that participated in the pilot program seem quite pleased with Foursquare ads thus far. "The major difference with Foursquare [compared to Facebook, Twitter, and Google] is that it allows you to track how much foot traffic your ads are driving in a way nobody else can," said David Feit, marketing director at Sky Room, a luxurious rooftop bar in NYC. (Foursquare)
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