Business Insider Jony Ive speaking with Graydon carter
Vanity Fair's editor Graydon Carter is doing the interview in a discussion called "Genius By Design."
Ive almost never allows interviews, although he has increasingly been popping up at fashion-focused events like this one at the Colette store in Paris. Vogue also profiled Ive earlier this month. A discussion at Vanity Fair's conference feels like a natural progression of the theme as Apple reimagines itself as a luxury brand in the months before the Apple Watch launch.
Check the live blog below for updates from Ive's talk.
Most quotes are paraphrased unless in quotation marks.