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LIVE: Apple's Design Boss Jony Ive Gives A Rare On-Stage Interview

Oct 10, 2014, 05:04 IST

Business InsiderJony Ive speaking with Graydon carterApple's design boss Jony Ive is giving a rare live interview tonight at Vanity Fair's New Establishment Summit in San Francisco.

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Vanity Fair's editor Graydon Carter is doing the interview in a discussion called "Genius By Design."

Ive almost never allows interviews, although he has increasingly been popping up at fashion-focused events like this one at the Colette store in Paris. Vogue also profiled Ive earlier this month. A discussion at Vanity Fair's conference feels like a natural progression of the theme as Apple reimagines itself as a luxury brand in the months before the Apple Watch launch.

Check the live blog below for updates from Ive's talk.

Most quotes are paraphrased unless in quotation marks.

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