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But now people are complaining about a new problem: It keeps playing the same song.
Pharrell Williams' new single, "Freedom," is exclusive to Apple's new music streaming service, Apple Music. It's not on other streaming services, and so Apple is heavily promoting the track on its streaming site and Beats 1 station. Lowe even played it twice in a row shortly after the station launched.
But a lot of people aren't happy with the repeated plays of Pharrell's new single. Sure, it's normal for radio stations to play popular songs several times a day, but some Beast 1 listeners feel that Apple is taking it too far.
A thread on the Apple subreddit titled "Beats1 Needs to Stop Playing Freedom" reads: "Since 6AM yesterday, Beats1 has played Freedom 9 times. Why are they obsessed with this song?" Clearly, Apple is "obsessed" because the track is exclusive to Apple Music, but Reddit users are still unhappy about the amount of times it's playing the track.
"It's Apple's exclusive song but I agree it needs to stop," one user says. Another user says "It's a great song. I love listening to it. However, I've heard it from Beats 1 way too many times so I turn the volume off or go to my own collection of music and come back later."
Reddit user SmartShark decided to check out Beats 1 after reading the Reddit post, but wasn't pleased with what they found: "I just tuned into Beats 1 after seeing this post, and bam, it's literally Zane Lowe interviewing Pharrell about this song."
It's not just Reddit users who are annoyed about "Freedom." People have been tweeting about it too:
Apple clearly told @Pharrell they'd pley his new track #Freedom a ton of times on #Beats1 because they've now played it 3 times in 1 1/2 hrs
- Appleholic ? (@AppleholicAnon) June 30, 2015
So I think Pharell's song Freedom is awesome, but Beats1 seems to be playing it every 15 minutes
- Isaac Setton (@SettonIsaac) July 1, 2015
This must be the 5th time I've heard Freedom by @Pharrell on @Beats1 I thought there was gonna be no agenda? :/
- Garric G. Nahapetian (@garricn) July 2, 2015
It seems like @Beats1 radio is also known as Freedom radio because I swear they repeat pharell's new single at least every two hours.
- Ben Hsu (@benhsu) July 2, 2015
#Beats1 is playing the hell out of Little Monster and Freedom. Can we please switch it up. I know you got an exclusive to it
- Brian Hayes (@hayes40oz) July 1, 2015
"Freedom" is nice but I'm getting a little tired of hearing it so much ?? @Beats1
- Carlos Fonseca (@carlosefonseca) July 1, 2015
They've played #pharrelwilliams freedom on #Beats1 like 5 times since its launched. We get its a new song but it will become old soon!
- James Brooks (@jamesbrooks1997) July 1, 2015
didn't like Freedom by Pharrell Williams at first but after I've heard it so many times on @Beats1 I really loved it ????
- Colin the Creator ?? (@ElBreito) July 2, 2015